School of New Media & Communication

Immerse yourself in modern communication — connect ideas, audiences, and culture.

2023School established
30Years of the Dean's academic leadership
5Core values
Dr. Mervat Abou Oaf, Dean, School of Visual Arts & Creativity Management (VACM)
Dr. Mervat Abou OafDean, School of Visual Arts & Creativity Management (VACM)

Word from the Dean

You're encouraged to master craft and technique to discover who you are as thinkers, reporters, storytellers, and professionals.

Dear Students and Future Creators — welcome to the School of Visual Arts & Creativity Management (VACM) at ESLSCA University, your new space for imagination, growth, and limitless possibilities.

VACM integrates cinematic studies, new media, and communication within a dynamic, student-focused, future-driven academic and professional ecosystem. Whether you're into journalism, media entrepreneurship, digital storytelling, or any other creative pursuit, our goal is to ensure you're fully prepared to step into your chosen field confidently.

You will gain not only academic knowledge and theoretical insights, but also practical experience, industry exposure, ethical principles, and the professional mindset needed to add value wherever you go. Here, you're encouraged to master craft and technique to discover who you are as thinkers, reporters, storytellers, and professionals.

Working alongside our university leadership, expert faculty, committed staff, and proactive industry partners, you will bridge classroom learning with real-world experience on a challenging and rewarding journey that promotes culture, creativity, and the future of Egypt's creative industries.

Who We Are

Vision

To position Egypt as a leading regional and global hub for excellence in undergraduate and graduate education in cinema, media, and theatre — highlighting innovation and advanced technologies, promoting experiential learning and applied research, and upholding ethical values in the creative industries.

Mission

To educate and train students to become highly skilled professionals capable of working effectively within the changing landscapes of cinema, media, and creative industries — advancing artistic practice, applied research, and professional innovation that enable our graduates to contribute meaningfully in diverse global settings.

Our Core Values

01

Public Interest

Serving societal needs by focusing on creative, cultural, and media issues of relevance to Egypt and beyond.

02

Inclusiveness & Tolerance

Fostering a diverse, respectful learning environment where all voices are valued.

03

Professional Ethics

Upholding truth, fairness, and accountability in academic and creative work.

04

Innovation & Adaptability

Embracing technology and critical thinking to respond to evolving creative landscapes.

05

Collaboration & Community

Building strong networks with academia, industry, and cultural institutions locally and internationally.

Study here.

Programs offered by the School of New Media & Communication.

International Academic Partners

EDC logoESLSCA-PARIS logoAACSB logoEFMD logoACCA logoPRME logoEAE logoGENEVA logo

Admissions Open

Your future begins at the top.

Start your application today, or talk to our admissions team about the right program for you.

Or call our hotline — 19298