School of Cinematic Studies
Discover the filmmaking craft and develop the cinematic voice that defines your storytelling.
Word from the Dean
Egypt deserves a top-tier creative institution where young minds are inspired to question, innovate, experiment, create, and lead.
Dear Students and Future Creators — welcome to the School of Visual Arts & Creativity Management (VACM) at ESLSCA University, your new space for imagination, growth, and limitless possibilities.
After thirty years of teaching, mentoring, and leading academic programs at the American University in Cairo and beyond, I joined ESLSCA with a firm conviction that Egypt deserves a top-tier creative and educational institution. Today, VACM embodies that vision by integrating cinematic studies, new media, and communication within a dynamic, student-focused, future-driven academic and professional ecosystem.
The creative industries are lively, complex, and constantly evolving. Whether you're into filmmaking, journalism, media entrepreneurship, or digital storytelling, our goal is to ensure you're fully prepared to step into your chosen field confidently — with academic knowledge, practical experience, industry exposure, ethical principles, and the professional mindset needed to add value wherever you go.
At VACM, you are part of a community — one that supports, celebrates, and learns from each other. Together, we will build bridges between academia and industry, Egypt and the world, ambition and achievement. I am honored to be part of your journey, and I am excited for the stories you will tell, the ideas you will bring to life, and the change you will inspire.
Who We Are
Vision
To position Egypt as a leading regional and global hub for excellence in undergraduate and graduate education in cinema, media, and theatre — highlighting innovation and advanced technologies, promoting experiential learning and applied research, and upholding ethical values in the creative industries.
Mission
To educate and train students to become highly skilled professionals capable of working effectively within the changing landscapes of cinema, media, and creative industries — advancing artistic practice, applied research, and professional innovation that enable our graduates to contribute meaningfully in diverse global settings.
Our Core Values
Public Interest
Serving societal needs by focusing on creative, cultural, and media issues of relevance to Egypt and beyond.
Inclusiveness & Tolerance
Fostering a diverse, respectful learning environment where all voices are valued.
Professional Ethics
Upholding truth, fairness, and accountability in academic and creative work.
Innovation & Adaptability
Embracing technology and critical thinking to respond to evolving creative landscapes.
Collaboration & Community
Building strong networks with academia, industry, and cultural institutions locally and internationally.
Study here.
Programs offered by the School of Cinematic Studies.
International Academic Partners
Admissions Open
Your future begins at the top.
Start your application today, or talk to our admissions team about the right program for you.
Or call our hotline — 19298
